A new way to internet.
You know how email is cool because you can send an email to anyone in the world as long as you have their address? Same with phone numbers. Just a get a number and dial someone up. Those both work because everyone agrees to use the same protocol. We should do the same with data on the internet. You want a picture from a friend? Here it is. Need to know how many times people took the train to a location at a certain time. Boom. Data.